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Chapitre D'ouvrage Année : 2015

Leader of my Heart!

Résumé

This paper examines the use of Twitter by six companions of political leaders, during the presidential elections in France and in the US (2012) and the UK general elections (2010). The leaders’ companions differ in the way they seek to portray an image of the private lives of their public ‘other halves’. National differences but also divergences in communication strategies can be seen to affect the themes adopted and the degree of intimacy exhibited.
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Dates et versions

hal-01429648 , version 1 (09-01-2017)

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Alexander Frame, Gilles Brachotte. Leader of my Heart!: Use of Twitter by Leaders' Partners during Election Campaigns. Alexandre-Collier, A. & De Chantal, F. Leadership and Uncertainty Management in Politics, Palgrave, pp.111-126, 2015, ⟨10.1057/9781137439246_8⟩. ⟨hal-01429648⟩
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