@inproceedings{kratz:hal-01447333, TITLE = {{Les collections exclusives des cr{\'e}ateurs pour les enseignes de la distribution : recrutement d'une nouvelle client{\`e}le ou fid{\'e}lisation de la client{\`e}le existante ?}}, AUTHOR = {Kratz, Christine and Filser, Marc}, URL = {https://u-bourgogne.hal.science/hal-01447333}, BOOKTITLE = {{2{\`e}me Journ{\'e}e de Recherche en Marketing du Grand Est}}, ADDRESS = {Reims, France}, ORGANIZATION = {{CREGO (EA 7317, Universit{\'e} de Bourgogne), CEREFIGE (EA 3942, Universit{\'e} de Lorraine), REGARDS (EA 6292, Universit{\'e} de Reims Champagne Ardenne)}}, HAL_LOCAL_REFERENCE = {CERMAB}, YEAR = {2016}, MONTH = Mar, KEYWORDS = {fid{\'e}lisation ; client{\`e}le ; recrutement ; distribution}, HAL_ID = {hal-01447333}, HAL_VERSION = {v1}, }