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Communication Dans Un Congrès Année : 2016

From the “customer experience management” to the “customer experience memory management” and to the retailer-customer relationship

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hal-01447369 , version 1 (26-01-2017)

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  • HAL Id : hal-01447369 , version 1

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Michaël Flacandji. From the “customer experience management” to the “customer experience memory management” and to the retailer-customer relationship. 19th AMS World Marketing Congress : Marketing at the Confluence between Entertainment and Analytics, Academy of Marketing Science, Jul 2016, Paris, France. ⟨hal-01447369⟩
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