One of the main challenges in the domain of competitive intelligence is to harness important volumes of information from the web, and extract the most valuable pieces of information. As the amount of information available on the web grows rapidly and is very heterogeneous, this process becomes overwhelming for experts. To leverage this challenge, this paper presents a vision for a novel process that performs cross-referencing at web scale. This process uses a focused crawler and a semantic-based classifier to cross-reference textual items without expert intervention, based on Big Data and Semantic Web technologies. The system is described thoroughly, and interests of this work in progress are discussed.