@inproceedings{horvath:hal-03476150, TITLE = {{Quand le patrimoine devient le marqueur d'une identit{\'e} professionnelle}}, AUTHOR = {Horvath, Isabelle and Dechamp, Gaelle}, URL = {https://u-bourgogne.hal.science/hal-03476150}, NOTE = {Th{\`e}me du congr{\`e}s : ''Les formes de consommation collaborative et leur impact sur la relation {\`a} la marque''}, BOOKTITLE = {{1re Journ{\'e}e de la Relation {\`a} la Marque dans un Monde Connect{\'e} - JR2MC 2018}}, ADDRESS = {Colmar, France}, ORGANIZATION = {{CREGO - Facult{\'e} de Marketing et d'Agrosciences (Colmar)}}, HAL_LOCAL_REFERENCE = {MAC}, HAL_LOCAL_REFERENCE = {CERMAB}, YEAR = {2018}, MONTH = Nov, HAL_ID = {hal-03476150}, HAL_VERSION = {v1}, }