@inproceedings{bernard:hal-03639074, TITLE = {{Les organisations marchandes peuvent-elles promouvoir la d{\'e}consommation et la sobri{\'e}t{\'e} ? R{\^o}le de la congruence entre le discours institutionnel engag{\'e} et la pratique commerciale}}, AUTHOR = {Bernard, Yohan and Elgaa{\"i}ed-Gambier, Le{\"i}la and Bertrandias, Laurent}, URL = {https://u-bourgogne.hal.science/hal-03639074}, BOOKTITLE = {{37{\`e}me Congr{\`e}s International de l'AFM (Association Fran{\c c}aise du Marketing)}}, ADDRESS = {Angers, France}, HAL_LOCAL_REFERENCE = {CERMAB}, YEAR = {2021}, MONTH = May, KEYWORDS = {Organisations marchandes ; D{\'e}consommation ; Congruence}, HAL_ID = {hal-03639074}, HAL_VERSION = {v1}, }