@inproceedings{ventura:hal-03653877, TITLE = {{Le fran{\c c}ais, dernier r{\'e}sistant de la publicit{\'e} mondialis{\'e}e {\`a} langue unique}}, AUTHOR = {Ventura, Daniela}, URL = {https://u-bourgogne.hal.science/hal-03653877}, BOOKTITLE = {{3{\`e}me Congr{\`e}s international APEF -- AFUE -- SHF : ''Traduire d'une culture {\`a} l'autre''}}, ADDRESS = {S{\`e}vres, France}, YEAR = {2017}, MONTH = Nov, HAL_ID = {hal-03653877}, HAL_VERSION = {v1}, }