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Communication Dans Un Congrès Année : 2017

The brand quest for heritage: heritage-making and social obligation in brand museums

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hal-01878147 , version 1 (20-09-2018)

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  • HAL Id : hal-01878147 , version 1

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Mathilde Pulh, Rémi Mencarelli, Damien Chaney. The brand quest for heritage: heritage-making and social obligation in brand museums. 8th International Research Meeting in Business and Management (IRMBAM-2017), Groupe ESC Troyes en Champagne, IPAG Business School, and University Nice Sophia Antipolis, Jul 2017, Nice, France. ⟨hal-01878147⟩
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