This paper shows a failed case study of the impact of streaming on labels’ life through the exploitation of three quantitative databases. Streaming is a major external change for the music consumption and music producers. As labels are dealing with both producers and consumers, they may have been hardly impacted by this change. Yet there was a need to identify the changes that streaming brought and its impact for the organizations that decided not to adopt it. The ecology of population framework and the death vs dynamism dyad was supposed to give a clear reading of this phenomenon. In order to identify labels that did not adopt streaming, three databases were tested, and two interviews of databases’ companies were conducted. None of them appeared to be relevant. This failed case study could reveal the low digital capabilities from phonographic organizations or the will no to invest into federative organizations.