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Article Dans Une Revue Journal of Marketing Management Année : 2023

New marketing theories and practices emerging from innovations in the cultural and tourism sectors

Derbaix Maud
Elodie Jarrier
Christine Petr
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hal-04150868 , version 1 (04-07-2023)

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Dominique Bourgeon-Renault, Derbaix Maud, Elodie Jarrier, Christine Petr. New marketing theories and practices emerging from innovations in the cultural and tourism sectors. Journal of Marketing Management, 2023, 39 (5-6), pp.367-372. ⟨10.1080/0267257X.2023.2213964⟩. ⟨hal-04150868⟩
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