Customer Relationships as a Factor of Resistance: The Case of Smart Feedback Tools - Université de Bourgogne
Chapitre D'ouvrage Année : 2024

Customer Relationships as a Factor of Resistance: The Case of Smart Feedback Tools

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hal-04737742 , version 1 (15-10-2024)

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  • HAL Id : hal-04737742 , version 1

Citer

Françoise Simon, Virginie Schweitzer. Customer Relationships as a Factor of Resistance: The Case of Smart Feedback Tools. Thierry Delécolle, Florence Jacob, Isabelle Prim-Allaz. New Frontiers of Customer Strategy: Managing Sustainable, Environmental and Ethical Transitions, Wiley; ISTE, pp.171-181, 2024, 9781786308504. ⟨hal-04737742⟩
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